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Keep your blonde brighter for longer with Redken Color Extend Blondage Shampoo 300ml, a powerful purple toning shampoo designed to neutralise brassiness and enhance cool, icy tones. Perfect for blonde, highlighted, silver and balayaged hair, this violet pigmented formula works instantly to counteract unwanted yellow and orange hues, leaving your colour looking fresh, clean and salon perfect.
Infused with Redken’s Triple Acid Protein Complex (Amino Acids, Citric Acid & Wheat Protein), it gently cleanses while strengthening fragile blonde fibres, improving softness, shine and manageability. Whether your blonde is natural or salon created, this essential toning shampoo keeps your colour vibrant and your hair feeling healthy and strong.
Key benefits
Neutralises brassy yellow and orange tones to maintain cool, bright blonde results
Deep violet pigments instantly tone for an icy, refreshed finish
Strengthens and fortifies the hair with Redken’s Triple Acid Protein Complex
Improves softness, smoothness and shine while gently cleansing
Helps reduce breakage and damage often associated with lightened or bleached hair
Ideal for highlighted, balayaged, platinum, grey and silver hair
Aqua/Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocmide Mipa, Sodium Lauryl Sulfate, Parfum/Fragrance, Amodimethicone, Sodium Chloride, Sodium Benzoate, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Bht, Trideceth-6, Linalool, Arginine, Glutamic Acid, Serine, Hydroxypropyltrimonium Hydrolzed Wheat Protein, Cetrimonium Chloride, Coumarin, Sodiumacetate, Isopropyl Alcohol, Phenoxyethanol, Sodium Hydroxide, Citric Acid (D215574/1).
Step 1: Apply to wet hair and gently massage into the scalp and lengths.
Step 2: Leave on for 3–5 minutes to allow the violet pigments to tone the hair.
Step 3: Rinse thoroughly.
Step 4: For deeper toning, leave on for up to 10 minutes.
Step 5: Follow with Redken Color Extend Blondage Conditioner for best results.
Use 1–2 times per week or as needed to maintain your desired tone.
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