Color Wow Control Purple Toning + Styling Foam 200ml

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Description +

Neutralise brassiness and create effortless, long lasting style with Color Wow Control Purple Toning + Styling Foam 200ml. A lightweight, no mess violet foam designed for blonde, grey, silver, and highlighted hair. This dual action formula tones and styles in one simple step. Making it perfect for anyone who wants brighter, cooler colour without the dryness or dullness caused by traditional purple shampoos.

Powered by blue violet pigments, the foam instantly counteracts unwanted yellow and brassy tones, leaving hair looking cleaner, cooler, and salon fresh. At the same time, it delivers heat protection, humidity resistance, and a soft, flexible hold. Ideal for blow drying, smoothing, or creating polished, frizz free styles.

Unlike purple shampoos and masks, this lightweight styling foam doesn’t need to be rinsed out. Giving you direct, targeted toning while helping hair look fuller, smoother, and more controlled.

Key Benefits

Neutralises yellow and brassy tones instantly
Lightweight foam adds soft, flexible hold
Enhances brightness in blonde, grey, and highlighted hair
Provides heat protection for styling
Leaves hair smooth, frizz free, and humidity resistant
No-rinse formula. Tones while you style
Won’t stain hands or leave hair purple

Ingredients +

Aqua/Water, VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance, Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate, PPG-5-Ceteth-20, Linalool, Hexyl Cinnamal, CI 60730 (D&C Violet 2)

Directions for Use +

Step 1: Apply 1–2 pumps to damp, towel-dried hair, focusing on brassy areas.
Step 2: Distribute evenly from roots to ends using a comb or fingers.
Step 3: Style as desired—ideal for blow-drying or smoothing with a brush.

Use more foam for additional toning or hold. Wash hands after application.

Pro Tip: For maximum anti brass results, use alongside Color Wow’s Dream Filter or Color Security Shampoo.