RRP
quantity:
Strong hold. Matte finish. Natural texture.
The American Crew Matte Clay 85g is designed for defined, textured styles with a modern, matte finish. Offering strong hold without shine, this clay helps add structure, thickness, and control. Ideal for creating effortless, lived in looks that last all day.
Perfect for short to medium hair lengths, the formula works to enhance natural texture while keeping hair flexible and touchable. Lightweight yet powerful, it delivers reliable control without greasiness or buildup, making it a go to styling essential for everyday wear.
Modern texture, made simple.
Key benefits:
Provides strong, long lasting hold
Matte finish for a natural, no shine look
Adds texture, thickness, and definition
Lightweight formula with no greasiness
Ideal for short to medium hair
Suitable for all hair types
Warm a small amount between palms. Apply evenly to dry or towel dried hair, focusing on areas where texture and hold are needed. Style as desired. Build gradually for added control.
Use daily or as needed.
For him, for her, for everybody.