Privacy Policy

Last Updated: November 4, 2025

At FARAE, your trust means everything to us. We’re committed to keeping your personal information safe, secure, and used only in ways that make your experience better.

When you shop with us, sign up to our newsletter, or interact with our site, we collect only the information we need to process your order, improve your shopping experience, and share updates you’ll actually want to hear.

Your data is stored safely and never sold, ever. We work only with trusted partners such as Google Analytics, Klaviyo, Meta, and TikTok to help us understand what our customers love most and how we can keep improving.

You’re always in control. You can update your preferences, unsubscribe from emails, or ask us to remove your data at any time.

For all the details about how we collect, use, and protect your information, you can read our full Privacy Policy below.

Who We Are

FARAE is a modern, inclusive beauty destination. When you use our website, shop with us, or create an account, we collect some personal information to make your experience smooth, secure, and effortless.

What Information We Collect

1. Personal Information

• Account details: Name, email, and password when you register.
• Order information: Address, phone number, and payment details (processed securely via WooCommerce; we never store full card details).
• Communication preferences: Newsletter sign ups, marketing consent, and inquiries via contact forms.

2. Non Personal Information

• IP address, browser type, device type, operating system.
• Pages visited, time spent on pages, and referring URLs.
• Cookies and analytics data collected automatically.

3. Information from Forms

• Data submitted through Fluent Forms and WPForms Lite, including contact requests and inquiries.

4. Automated & Plugin Based Data

• Spam and form submissions filtered by Akismet Anti-Spam.
• Cookies and tracking preferences managed by Complianz | GDPR/CCPA Cookie Consent.
• Order, product, and account data processed by WooCommerce and its related tools (like SKU or image helpers).

How We Use Your Information

We only share or use your details when necessary:

• To fulfill orders: With trusted delivery partners to get your order to you.
• To process payments: With payment providers for secure transactions.
• To communicate: About your account, purchases, or inquiries.
• To improve services: Analytics, cookies, and marketing tools (only if you consent).
• To prevent spam or fraud: Via Akismet and other security measures.

We never sell your personal information to third parties.

Cookies

Cookies help our website function properly, such as saving your cart, keeping you signed in, and improving your shopping experience. We use Complianz | GDPR/CCPA Cookie Consent to manage your cookie preferences. For more details, see our Cookie Information page.

How We Protect Your Data

• All personal data is stored on secure servers.
• Payments are encrypted and processed by trusted providers; we do not store full credit card details.
• We regularly review and update our security practices.

Your Rights

Depending on your location, you may have rights under GDPR, CCPA, or other applicable privacy laws. You can:

• Access the personal data we hold about you.
• Request corrections or updates.
• Ask us to delete your information.
• Change or withdraw your marketing preferences.
• File a complaint with a data protection authority if needed.

To exercise these rights, contact us at support@farae.co.uk.

Keeping Your Information

We only keep your data for as long as necessary. Records of orders and purchases may be retained for customer support and legal compliance. Operational data from plugins may be retained only for functional purposes.

Children’s Privacy

Our site is designed for adults. We do not knowingly collect personal data from anyone under 18. If we discover we have collected information from a minor without consent, we will delete it immediately.

Third Party Plugins and Services

We use tools and services to improve our website and eCommerce functionality. Only those that collect or process personal information are listed here, including:

• WooCommerce – eCommerce, orders, and accounts.
• Fluent Forms & WPForms Lite – Contact and submission forms.
• Akismet Anti-Spam – Spam detection and form protection.
• Complianz | GDPR/CCPA Cookie Consent – Cookie management and privacy compliance.

Other plugins enhance site functionality and design but do not collect personal data from users.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

Contact Us

Questions about your privacy? We’re here to help. Contact us at info@farae.co.uk.