Color Wow Root Cover Up (Various Colours)

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Description +

Say goodbye to visible roots and grey regrowth with Color Wow Root Cover Up. The award winning mineral powder that delivers seamless, natural looking coverage in seconds. Designed for all hair types and available in multiple shades, this lightweight, water resistant formula blends effortlessly into the hair. Disguising dark roots, grey strands, and sparse areas with a smooth, undetectable finish.

Unlike messy sprays or sticky creams, Color Wow Root Cover Up uses a professional grade mineral pigment system that binds to hair without dulling shine. Leaving your colour looking fresh, vibrant, and salon perfect between appointments. It won’t shift, smudge, or melt. Even in humidity or rain it lasts until your next shampoo.

Perfect for quick touch ups, travel, and everyday confidence. This compact root concealer is a must have for maintaining flawless colour on the go.

Key Benefits

Instantly covers grey roots, regrowth, and sparse areas
Natural looking, multi dimensional mineral finish
Non sticky, non greasy formula. Never looks chalky
Water resistant and sweat resistant
Stays put until you shampoo
Safe for colour treated, highlighted, and keratin treated hair
Free from waxes, dyes, and parabens

Ingredients +

Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).

Directions for Use +

Step 1: Start with dry hair.
Step 2: Load the brush with powder by gently pressing it into the compact.
Step 3: Apply to roots using light strokes, working from the scalp outward.
Step 4: Blend until coverage looks seamless and natural.
Step 5: Repeat as needed to build intensity.

For precision:
Use the smaller end of the brush around the hairline and parting.
Use the larger end for wider areas of regrowth.
Style hair as usual. Root Cover Up will stay put until your next shampoo.

Pro Tip: Use to fill in thinning areas or extend the life of balayage, highlights, or full colour.